SCOPEMAP職責地圖
Where the twenty-two duties sit二十二項職責的分佈

15 of the 20 could be handed to someone else. The remaining 5 define what the product is, and cannot be delegated without giving away the decision itself. 20 項中有 15 項可以交給他人。 其餘 5 項定義了產品本身，交出去等同交出決策權。

Where AI does and does not reduce thisAI 能減輕的部分，與不能減輕的部分

AI has materially reduced the build effort. Work that previously required a small team over a quarter can now be produced by one person in weeks, and the engineering fields are rated Learning rather than Mastered for that reason. AI 確實大幅降低了建置的工作量。過去需要一個小團隊一整季的產出， 如今一人數週即可完成；工程類欄位標為上手中而非掌握，正是基於這個理由。

It has not reduced the judgement required. Specification errors in delivered work, and the regulatory limits that decide whether a campaign may run at all, surface only when someone already knows what correct looks like. AI returns confident output regardless of whether it is right. 但它並未降低所需的判斷。交付成果中的規格錯誤， 以及決定一個活動能否投放的監管限制，只有在本來就知道「正確長什麼樣」的人手上才會浮現。 AI 無論正確與否，輸出都同樣肯定。

Depth掌握程度 Mastered掌握 Learning上手中 Shallow尚淺
UM India印度市場12 duties12 項職責
Offer design & inducement risk優惠設計與誘因風險Mastered掌握Shaping what a campaign promises so it is attractive and still defensible.For example: deciding whether a reward reads as earned or as chance, because that one choice changes which rulebook applies.設計活動承諾什麼，既要有吸引力、又站得住。例如：決定獎勵讀起來是「賺來的」還是「碰運氣」——這一個選擇就換掉整套適用規則。
Creative production & QC素材生產與驗收Mastered掌握Turning a campaign into a brief a designer can execute, then checking what comes back against the spec rather than against taste.For example: verifying icon sizes, risk warnings and offer figures on every delivered asset.把一個活動變成設計師能執行的簡報，再按規格而非按喜好驗收交回的東西。例如：逐件確認圖標尺寸、風險警示與優惠數字。
Creative research素材市調Mastered掌握Looking at what the category is already running before briefing anything — which angles, formats and hooks are live, and which of them survived review.For example: pulling rival brokers' ads from a platform's public ad library to see what they are allowed to say, and how far their wording actually goes.在寫任何簡報之前，先看這個類別已經在跑什麼——哪些切角、格式與鉤子在線上，其中哪些通過了審查活下來。例如：從平台的公開廣告資料庫撈同業經紀商的廣告，看他們被允許說什麼、實際的用字尺度到哪裡。
Ad platform research平台市調Mastered掌握Mapping the field of ad networks and the rules each applies to a licensed broker — what they cost, what traffic they carry, what is restricted, what verification is demanded, and whether they will take us at all.For example: checking whether the target country demands its own registration, then comparing the networks that will accept the product on minimum spend, traffic quality and payment terms.盤點廣告網路的版圖，以及每個平台對持牌經紀商套用的規則——成本多少、帶什麼流量、什麼受限、要求哪些驗證、以及他們到底收不收我們。例如：先確認目標國家是否要求當地註冊，再把願意接受這個產品的網路，按最低投放額、流量品質與付款條件做比較。
Ad account architecture & safety帳戶架構與安全Learning上手中Stacking accounts in layers on whichever platform we are on, so a ban stops at the layer it lands on, and running each account as a genuinely separate identity so a ban cannot spread between them.For example: a holding tier that owns the assets and never advertises, a spending tier beneath it, a disposable tier that takes the first hit — and one isolated browser profile and network per account.在所在平台上把帳戶分層，讓封鎖止於它落下的那一層；同時讓每個帳戶以真正獨立的身分運行，使封鎖無法在帳戶之間擴散。例如：最上層持有資產、永不投放，下面是花錢的一層，再下面是先挨打的可棄一層——並且每個帳戶配一個隔離的瀏覽器設定檔與網路。
Tracking & attribution追蹤與歸因Learning上手中Defining how a click becomes a measurable customer, and proving the numbers afterwards.For example: specifying which event counts as a conversion and where it is recorded, so platform figures and our own database can be reconciled.定義一次點擊怎麼變成可量測的客戶，事後還能把數字證明出來。例如：指定哪個事件算轉換、記錄在哪裡，讓平台數字與我們自己的資料庫對得上。
Experiment design實驗設計Learning上手中Structuring tests so the result can actually be read.For example: changing only the headline between versions, and recording it openly when a constraint forces two things to change together.把測試結構化，讓結果真的讀得懂。例如：版本之間只改標題；當客觀限制逼你同時改兩件事時，公開記錄下來。
Secure asset distribution素材外發管控Learning上手中Getting unreleased material to outside collaborators without publishing it.For example: putting the design hub behind an identity check that also covers every old version, not just the main address.把未發布的材料交給外部協作者，而不等於公開。例如：把設計中心放在身分驗證之後，而且要涵蓋所有舊版本，不只主網址。
Buying & bid models採買與出價Learning上手中Choosing the campaign objective, how traffic is bought, and which number judges it — and knowing what that number normally costs before calling a result good or bad.For example: picking traffic over conversions when the platform never sees a deposit, paying per click but judging on cost per registration, and carrying a benchmark that says what a signup should cost here.選活動目標、選流量怎麼買、選用哪個數字判斷——並且先知道那個數字「正常」是多少，才有資格說結果好或不好。例如：平台看不到入金時就選流量而非轉換；按點擊付費，但以每註冊成本評判；心裡帶著一個基準，知道這裡一筆註冊該值多少。
What we ship — front/back落地頁前後端Shallow尚淺Owning what the landing page says and measures, and coordinating the developers who build it.For example: writing the page spec, briefing dev, then testing the built page before it takes paid traffic.負責落地頁說什麼、量什麼，並協調建置它的開發人員。例如：寫頁面規格、向開發交底，頁面建好後先測試再導入付費流量。
Ultima Edu Center教育中心10 duties10 項職責
Product definition產品定義Mastered掌握Deciding who the product serves when two audiences want opposite things.For example: keeping the partner dashboard dense while student screens stay simple, and holding that line in design reviews.在兩群使用者要求相反時，決定產品到底服務誰。例如：夥伴後台可以密、學員畫面必須簡單，並在設計審查時守住這條線。
Business model & funnel商業模式與漏斗Mastered掌握Setting where free stops and paying starts.For example: deciding which analyst material unlocks on deposit, so education feeds the brokerage rather than sitting beside it.決定免費到哪裡為止、付費從哪裡開始。例如：哪些分析師內容在入金後解鎖，讓教育成為經紀業務的入口，而不是旁邊的擺設。
Content governance內容管控Mastered掌握Keeping the approved wording as the thing that actually ships.For example: checking each page against the signed-off framework, instead of letting the live site quietly become the record.確保上線的就是核准過的文案。例如：每一頁都對照已簽核的框架檢查，而不是讓「已經上線的樣子」變成事實紀錄。
Design system設計系統Mastered掌握Holding one set of visual rules so many pages read as a single product.For example: naming every colour and spacing value once, so a change lands everywhere instead of drifting page by page.守住一套視覺規則，讓很多頁面讀起來像同一個產品。例如：每個顏色與間距只命名一次，改一次全站生效，而不是一頁一頁地漂。
AccessibilityAccessibilityMastered掌握Making the product usable by measurement rather than by opinion.For example: checking text contrast against a published threshold and fixing what fails, instead of judging by eye.用量測而不是用感覺，確保產品好用。例如：按公開標準量文字對比度、不合格就改，而不是用肉眼判斷。
Feature status ledger功能實現狀況Mastered掌握Keeping an honest account of what is finished versus what is only demonstrated.For example: maintaining a list of what genuinely works, so a convincing prototype never becomes an accidental promise.誠實記錄「已完成」與「只是示範」的差別。例如：維持一份「哪些真的能用」的清單，讓一個有說服力的原型不會變成無意間的承諾。
Auth & session model登入與身分驗證Learning上手中Making sure paid content is genuinely protected rather than merely hidden.For example: keeping the access decision on the server, so editing anything in the browser cannot unlock a course.確保付費內容是真的被保護，而不只是被藏起來。例如：把「能不能進」的判斷留在伺服器，讓使用者改瀏覽器裡任何東西都解不開課程。
Backend後端Learning上手中Running the accounts and progress data on managed infrastructure, with every change kept reversible.For example: recording each database change as a numbered step so any copy can be rebuilt from scratch.把帳戶與學習進度跑在託管基礎設施上，並讓每次變更都可回退。例如：每一次資料庫變更都記成一個編號步驟，任何一份都能從零重建。
Build tooling建置工具Learning上手中Automating the repetitive parts of shipping so mistakes cannot quietly ride along.For example: generating the shared parts of every page from one source, and running an automatic check across all of them before release.把上線流程中重複的部分自動化，讓錯誤沒辦法悄悄跟著上線。例如：每頁的共用部分由同一份來源產生，發布前對全部頁面跑一次自動檢查。
Compliance architecture合規架構Learning上手中Translating a legal requirement into how the product is actually structured.For example: putting education on its own domain so it does not inherit the brokerage's advertising restrictions.把法律要求翻譯成產品的實際結構。例如：把教育放在自己的網域，才不會繼承經紀業務的廣告限制。
UM India印度市場2 positions2 個職位
Creative Producer素材與內容統籌 5 duties · everything a client sees — offer, copy, artwork, landing page — and what the category is already running. Must know what is restricted in writing.5 項 · 客戶看得到的一切——優惠、文案、素材、落地頁——以及這個類別已經在跑什麼。必須清楚文字上什麼受限。 Example task工作示例 Brief the campaign artwork, coordinate the dev team building the landing page, and check both against the compliance rules before anything ships.撰寫活動素材簡報、協調開發團隊建置落地頁，並在上線前對照合規規則逐一檢查。
Paid Media Operations投放與帳戶營運 7 duties · which platforms to be on, then accounts, settings, budget and measurement. Must think in risk: one careless setting loses the account.7 項 · 先決定上哪些平台，接著是帳戶、設定、預算與量測。必須用風險思維：一個設定失手就丟帳戶。 Example task工作示例 Structure the account tiers, run the buy inside budget, and make sure every signup can be traced back to the advert that caused it.規劃帳戶分層、在預算內執行投放，並確保每一筆註冊都能追回到帶來它的那則廣告。
Ultima Edu Center教育中心2 positions · no overlap with India2 個職位 · 與印度無重疊
Platform Engineer平台工程 5 duties · builds and maintains the site. Needs no marketing context at all — the cleanest cut on the page.5 項 · 建置與維護網站。完全不需要行銷背景——全頁最乾淨的切割。 Example task工作示例 Extract the shared visual rules into one file, keep the login and permissions correct, and keep the automatic test pass green.把共用的視覺規則抽成單一檔案、維持登入與權限正確，並讓自動測試保持全綠。
Product Owner產品負責人 5 duties · what the product is, who it serves, what unlocks on deposit, and what is real versus demo.5 項 · 產品是什麼、服務誰、入金解鎖什麼、以及哪些是真功能、哪些只是示意。 Example task工作示例 Decide what sits behind the deposit gate, hold the approved copy, and keep the honest list of what actually works.決定哪些內容放在入金門檻之後、守住核准文案，並維持一份誠實的「哪些真的能用」清單。